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The challenges of attribution: Which channel produces the highest ROI?
The consumers’ path to purchase has grown increasingly complex, with the vast majority of paths to conversion occurring over multiple sessions and multiple marketing channels. So how can you...
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The top 7 barriers to attribution and how to overcome them
A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems’. They argue that marketers have recently realized...
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Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO...
Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s,...
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Agility, innovation and guacamole: Q+A with Avocados From Mexico’s Ivonne Kinser
Coming into the Super Bowl, Avocados From Mexico is in arguably the most unique position of any advertiser. Produce is a category with very little brand awareness and Avocados From Mexico only sells...
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ClickZ’s Super Bowl LII winners, with a technology twist
Are you even a marketing publication if you don’t write about the best Super Bowl ads? We’re doing something a little different this year, though. In the past, we’d look at things like USA Today’s Ad...
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How pixels and tags can help you survive the DoubleClick cookie limitations
How can you survive Google’s latest changes in DoubleClick IDs to maintain a successful measurement of your marketing efforts? Google has announced that it will no longer provide access to DoubleClick...
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